KUALA LUMPUR: ACE Market-bound Oasis Home Holding Bhd, an omni-channel consumer lifestyle products marketer and seller, aims to raise RM28 million from its initial public offering (IPO) ahead of its scheduled listing on May 28, 2025.
The IPO involves issuing 100 million new shares at an issuance price of 28 sen per share.
The IPO proceeds will be allocated for the expansion of live commerce sales channels at RM13.7 million (48.90 per cent), the set-up of a fulfilment centre at RM3.6 million (12.86 per cent), working capital at RM4.3 million (15.36 per cent), the establishment of a new headquarters at RM2 million (7.14 per cent), and estimated listing expenses at RM4.4 million (15.71 per cent).
Oasis Home chief executive officer Teoh Yee Seang said the company is well-positioned for growth due to its direct-to-consumer (DTC) model and end-to-end digital ecosystem.
“Our next chapter is already in motion, and we are excited to expand our live channel presence across Facebook and TikTok, with each brand having its own dedicated voice and audience engagement strategy.
“At the same time, we will be establishing our fulfilment centre, which will allow us to reduce operational costs and, in turn, preserve and enhance our overall profit margins,” he said at the company’s prospectus launch here today.
DTC model refers to a business strategy where companies sell their products directly to the end consumer, bypassing intermediaries such as retailers, wholesalers, or third-party sellers.
An end-to-end digital ecosystem means the company integrates all aspects of its operations digitally, from product development and marketing to sales and customer service.
Meanwhile, at a press conference following the launch, Teoh highlighted that, unlike traditional retail, live commerce allows the company to be more agile in its marketing strategies.
”We have 5,000 stock keeping units, each identified by a unique alphanumeric code. Our inventory is efficiently managed through live commerce.
“It is flexible; unlike brick-and-mortar setups that require retail spaces, we can easily implement marketing strategies and campaigns to move products,” he said.
On the company’s expansion plans, Teoh said Oasis Home is focusing on the Singapore market, where sales have seen significant growth due to targeted marketing efforts.
The application period for the IPO will close on May 9.
MIDF Amanah Investment Bank is the IPO’s adviser, sponsor, underwriter and placement agent. – Bernama
